Tis the season of organization! For the past month, store ads have been touting racks, bins, boxes and software that will help us eliminate clutter and accomplish more – rather than spending time looking for things. We know it is not always easy to make sure things stay organized. Finding information easily is one reason […]

Web and mobile-based communications are taking over as our primary means of contact. Statistics revealed by Forbes magazine indicate that 80 percent of callers who reach voice mail don’t leave messages because they don’ think they’ll even be heard. Speech technology vendor, Nuance Communications, recently conducted a survey with Research Now and found that 95 […]

Buildings crumble without adequate foundations. So do marketing efforts. For the inaugural edition of my marketing column, I wanted to lay a foundation for all the future articles. That foundation – both for this column and for all marketing initiatives – is your website. It’s neither hyperbole nor overstatement to suggest that every aspect of […]