Marketing Insights – Not Responsive? Not Impressive
Ever stumble upon an unresponsive website on your smartphone? Irritating, right? Trying to decipher the copy made you feel like you were taking a twisted eye exam and you spent more time than you’re comfortable admitting pinching the screen, trying to zero in on the “Contact Us” button.
A website is considered “responsive” when its components – images, fonts, and functionality – respond and adapt to the actions of the visitor and the size of their screen. These days, responsiveness is all but synonymous with a user’s experience, and those made to suffer through a shoddy presentation – from slow loading speeds to broken links – are far more likely to click elsewhere.
Additionally, mobile usage has long surpassed that of desktop and continues to grow at an exponential rate. Not only do responsive websites make a user’s life and searches easier (which fosters brand loyalty), but they are smiled upon by the powers-that-be: namely Google. The company introduced an algorithm in 2015 that favors mobile- friendly sites, drastically affecting your likelihood of ranking on the search results pages.
Chances are your competition is equipped with a responsive website. Your services, products, customer service, and bedside manner may very well be lightyears ahead of “the other guy,” but without a website that customers can easily navigate – you’re stuck in the Stone Age. Luckily, making the transition does not have to be laborious or costly. Call your web developer (they should have called you first) and get this fixed ASAP.